Fonterra Brands New Zealand (FBNZ) has introduced a recycling drive through which people in the country can collect yogurt pouches and send them to recycling firm TerraCycle.
TerraCycle will either upcycle the pouches into children's pencil cases or make new products such as chairs and park benches.
The company identified that its kid's yoghurt Anchor Uno pouches cannot be recycled to similar use.
Fonterra environmental manager Nic Bishop said: "We know that pouches are hugely popular with kids. But we also know that Kiwis care about their environment and want to recycle their packaging waste.
"That's why we have partnered with Terracycle to provide a recycling solution for all yogurt pouches - that's Anchor Uno pouches or any other yoguurt pouch.
"This programme also builds on the Anchor Recycling Moo-vement, which is where we develop recycled product ideas and community partnerships."
Users can sign up to the programme at the TerraCycle's website. They can send the recycling bin to TerraCycle once it reaches 2kg minimum shipment size .
TerraCycle New Zealand general manager Anna Minns said: "The Fonterra Pouch Brigades are a fun and free way for New Zealanders to get involved in recycling. For every 1kg of pouches we receive, we'll give 100 TerraCycle points to a local community group, school, or a charity of the collector's choice.
"We're now in 21 countries around the world and our aim is to eliminate the idea of waste which is why we're proud to be working with such a large company like FBNZ to support their sustainability initiatives."
