API said it will unveil research findings from its Package Insight study at the Packaging Innovations fair in London this September.
The brand enhancement specialist says that its focus will be on products and services that can take luxury brands into the next stage.
API had worked recently with Package InSight to come up with quantitative data on the impact that foils and laminates have on shoppers while making purchasing decisions.
The study carried out at the Clemson University in South Carolina is said to have used an eye-tracking technology in a realistic retail environment. It determined that consumers were mostly inclined towards foiled and laminated luxury chocolate packs when compared to packs without much decoration.
The study concluded that foiled and laminated luxury packs tend to lead in to more purchases.
API commercial director Richard Burhouse said: “Packaging Innovations is always the perfect place for us to showcase our full range of brand enhancement products, and this year it is great to have the Package Insight study to back up what those of us in the industry already knew: that the products we offer truly add value to brands and lead to more sales by attracting consumers.
“With this in mind, we are inviting all designers, printers, and brand owners to visit our stand and see our full catalogue of foil, laminate, and holographic solutions – there they will learn how the extra shelf-impact our products provide can be exactly the boost that will take their brands to the next level.”
API says that its stand at the Packaging Innovations fair will highlight all the latest high-impact technologies following the results of the Package Insight study.
Among them will be the TA cold foil range which is claimed to provide a great degree of fine detail with the ability to wrap large sold areas. Also to be showcased will be API’s recently enhanced OneBoard which gives a whiter finish for laminated boards while getting the full Forest Stewardship Council (FSC) certification.
