'Coffee’ is a high quality paper made from 50% reclaimed fibres (RCF) that were once ‘single use’ coffee cups.
The paper is currently available in six colours: Latte, Cappuccino, Caramel, Hazelnut, Mocha and Espresso.
Cropper has been announced as the coffee cup sponsor for the Packaging Innovations 2014 event, with the RCF paper being used to make the thermal sleeves for cups used at the event.
Drinkers at the show will be encouraged to return their cups to the James Cropper stand in order to start the recycling process all over again.
"Packaging manufacturers and suppliers are under increasing consumer pressure to prove they are responsible with natural resources [...] our investment in new recycling processes makes it easier for them to respond to those demands without compromising their products and brand values,” said Chris Brown, commercial director at James Cropper.
The new range extends from Cropper’s 2013 opening of a Reclaimed Fibre Facility. It was the first commercial processing plant able to separate the pulp fibres from the polythene lining of disposable coffee cups, making them recyclable.
