Philips LightVibes® makes Rolling Stones fans feel as if they are actually part of a live concert, complementing the main screen images with immersive lighting effects throughout the film
Odeon & UCI Cinemas Group premiere Sweet Summer Sun – Hyde Park Live, an iconic Rolling Stones performance from 2013 at the UCI KINOWELT Ruhr Park in Bochum, Germany on July 15
The event has been made possible in collaboration with Universal Music Group and its concert division Eagle Rock Entertainment
Royal Philips, the global leader in lighting, is giving music fans the chance to relive famous concerts and feel like they are there in person. The world premiere of Sweet Summer Sun – Hyde Park Live, an iconic live concert film by The Rolling Stones, was screened on July 15 at Odeon & UCI Cinemas Group’s KINOWELT Ruhr Park cinema in Bochum, Germany. Philips LightVibes creates a truly immersive experience for the audience by adding subtle, meaningful lighting effects during the film that will enhance the concert.
Philips Light Vibes illuminating Rolling Stones concert on the silver screen in Germany. (All photos courtesy of Philips Lighting)
“This unique premiere brought together an incredible group of industry leading collaborators to create a remarkably powerful cinema experience,” said Niels Van Duinen, General Manager of LightVibes. “We started with Sweet Summer Sun – Live in Hyde Park, a fantastic live concert by the Rolling Stones from Universal Music and Eagle Rock Entertainment. We enhanced it with LightVibes technology to make the experience even more engaging, exciting, and fun. And we premiered the concert at Odeon’s & UCI state-of-the-art KINOWELT Ruhr Park cinema in Bochum – all for an enthusiastic audience that will remember the experience for years to come.”
Philips LightVibes creates a more immersive cinema experience by delivering subtle but powerful ambient lighting to every viewer’s peripheral field of vision, enhancing musical performances and events as well as feature films, pre-show programming and advertising. With Philips LightVibes, cinema owners can expand their offerings to include event cinema content and attract new audiences. Philips LightVibes also brings intriguing new capabilities to cinematographers and the wider creative community.
The LED lighting creates an immersive experience for concert goers.
“We are very excited to premiere the new Philips LightVibes version of Sweet Summer Sun – Live at Hyde Park at our cinema in Bochum,” said Jens Heinze, UCI KINOWELT Managing Director Germany. “This innovative visual dimension will contribute to create an inspiring entertainment experience for our guests. We look forward to welcoming a diverse audience of industry professionals and Rolling Stones fans alike.”
The screening is also supported by Universal Music, the world’s largest leading music label company. Philips and Universal Music announced at CinemaCon 2015 in April that they will collaborate on an ongoing basis to make iconic concert films available in the immersive LightVibes format. As well as the Rolling Stones, other exclusive concerts part of the collaboration include The Doors, Morrissey, Paul McCartney and Wings, Dream Theatre, Queen, Alice Cooper and Peter Gabriel.
LightVibes was a 2015 Digital Cinema Report ‘Catalyst Award’ winner at CinemaCon, identified as one of the breakthrough technologies in the industry. LightVibes has been tested extensively and 90% of demo visitors report that LightVibes improves the event cinema experience. Cinema owners will be able to receive a bundle deal when installing LightVibes in their cinemas with access to concert titles for two years.
