According to a new research report about India Affordable Housing Market Analysisa,the scarcity of houses for low-and mid-income groups,coupled with increasing lending rates and property prices has initiated the new concept of affordable housing in India.With rising income level of low-and middle-class segment,the market is witnessing a robust demand for affordable houses in the country.Moreover,it has been found that there exists a tremendous growth opportunity for affordable houses in tier-II and-III cities.As per our analysis,on the base of all favorable conditions the demand for affordable housing units in India is anticipated to grow at a CAGR of around 40%during 2012-2014.
Further,a survey conducted by RNCOS across 900 respondents,who were interviewed personally and on phone revealed answers to several key questions,which if managed effectively by the developers will act as an area of opportunity.Some of the key questions answered include:type of flats(price range)customers prefer to purchase by various income group,timeframe in which customers are planning to purchase flats,factors influencing choice of residential project,and the type of amenities for which the customers are willing to pay extra.
Moreover,in order to provide a complete understanding of the market to clients,our comprehensive study has analyzed the market drivers and challenges in the affordable housing industry in India.The report also provides profiling of the major companies in the field,such as Ansal Housing,Unitech,Omaxe Limited,Tata Housing and Puravankara to gain insights on their overall business,recent activities,and an analysis on their strengths and weaknesses.The report also provides a snapshot of major affordable housing projects being executed by key players.Overall,the report presents optimum information and balanced research outlook on the potentials of the Indian affordable housing industry.
