Clover,a UK-based dairy spread brand owned by Dairy Crest,is set to revamp the packaging of it's 250g block SKU.
The revamped version of packaging features kitchen utensils and the Clover container while the foil used will highlight the metal utensils,allowing a better view of the packaging.
The Clover block contains 30%less saturated fat than butter and the new packaging will highlight the product as a better alternative to butter,while having the taste of clover,reported the talkingretail.com
Dairy Crest Butter and Spreads marketing head Jeremy Coles said that the Clover Block can be used in a broad range of applications such as spreading,baking and cooking.
Source:
http://saucesandspreads.food-business-review.com/news/clover-to-revamp-its-spread-packaging-201212
