Refrigerated salad dressing (RSD) brand Litehouse has designed new packaging for its core line of dressings and dips.
Litehouse has provided refreshed packaging design for its products based on the consumer research and testing.
The features of the new packaging include big and bold names, contemporary font and vibrant color bands for quick and easy flavor identification, helping to easily trace the products.
According to Litehouse, the packaging and branding refresh will help Litehouse drive sales for the brand and RSD category.
Modernized Litehouse logo features advanced lighthouse design and impactful brand name for improved on-shelf visibility.
Each dressing and dip label features a Tasty Tip to exhibit product versatility and serving suggestions.
In addition, the new dressing neckbands will provide information that the products do not contain artificial preservatives, colors or flavors, said Litehouse.
Litehouse president and CEO Jim Frank said: "The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients and nutrition claims, as well as the versatility of our products, which we know is important to consumers.
"We updated our branding with the consumer in mind, and invested in research to ensure the final product would appeal to brand loyalists and new consumers alike."
Litehouse produces refrigerated salad dressings, dips, sauces, herbs, and cheese at its three US facilities in Michigan, Utah and Idaho.
