Australian supermarket group Coles’ customer rewards program flybuys has launched flybuys eShops, which enables customers to collect rewards through online shopping at big brands.
Coles said flybuys eShops was “an online gateway to some of Australia’s favourite brands and online retailers”, which offered flybuys points for every dollar spent through eShops, excluding deliveries.
At launch, flybuys eShops provides access to over 15 partners in a wide range of categories, from technology, beauty, and floral to pets, fashion, and homewares. Customers can eShop at Apple, eBay, interflora, L’Occitane, Sunglass Hut, FOSSIL, My Pet, Oakley, Hard Yakka and Red Balloon.
“Our flybuys members tell us they want to earn rewards for their online shopping, flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay,” said Roger Sniezek, Coles’ Digital Director.
“We know that almost 90 per cent of Australians are shopping online and flybuys eShops gives flybuys members the opportunity to accelerate points earning,” Mr Sniezek said. “Using flybuys eShops, members could earn thousands of additional points per year – rewarding them for shopping at their favourite brands,” he said.
“Joining the existing stable of fantastic flybuys partners, including Coles, Liquorland, First Choice, Coles Express, Medibank, OPSM, Kmart, Target, Coles Financial Services AGL, Telstra, and Webjet, flybuys eShops is a massive boost for members – with even more online retail partners to come,” Mr Sniezek said.
Coles acquired full ownership of flybuys in 2011 and relaunched the program the following year. Australian Food News reported in November 2013 that Roy Morgan Research had found that nearly ten million Australians held a supermarket loyalty card, with Coles’ flybuys program having 33 per cent of the total share of customers.
