United Biscuits (UB), the international manufacturer of biscuits and cakes, has unveiled the new-look packaging and a revamped logo for its Jacob's range.
Jacob's range's new identity and packaging designs is part of the company's £10m efforts to create a new masterbrand for the biscuits, reports Design Week.
United Biscuits Savoury Brands director Ted Linehan said: "We have launched a new look and feel for Jacob's, as part of UB's ongoing support of one of Britain's most iconic brands.
"The revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting.
"Following the successful introduction of the Jacob's masterbrand campaign, this will help us to continue growing through stronger on-shelf impact and easier range navigation for the brand in-store. We are confident this will help to extend Jacob's appeal to all our customers."
Jacob's owns approximately 30% of the savoury biscuit and branded snacks market with a net worth of over £193m.
The new packs are already available to retailers.
