The ICA Group has developed a series of new wood coatings with a 'distinctly metropolitan flavor,' according to the company.
The Urban Matter range, composed of high-impact, material-like effects, embodies a style that's 'contemporary, refined, realistic and imperfect' (due to the deliberate unevenness of the coated surface).
Using this range, the company said it is possible to produce surfaces with Cement and Corten effects, retaining the rough appearance of the material while also offering the warmth to the touch that only wood can provide.
The Urban Matter range can be deployed for a number of creative uses with the potential for a wide variety of ever-changing and unique effects.
An industrial look and 'powdery' colors characterize the cement-effect finish. The range encompasses three gray tones, which were produced following ICA Group's research into the latest trends in contemporary interior design.
The effect is produced through a coating cycle (on MDF panels or melamine paper) that combines the use of the water-based base coat, mixed using a spatula, with the special effect Vellumatt, in three different shades.
Spray and spatula application offer an effect that, in tactile and aesthetic terms, is comparable to cement. The effects can be achieved by mixing the water-based base coat with a spatula. The result is smooth to the touch and offering good chemical/physical resistance.
This effect delivers a 'lived-in' contemporary style with an uneven surface characterized by light and dark nuances that reproduce the deep coloration of natural Corten steel.
The effect is produced through a coating cycle, on MDF panels or melamine paper, that combines the matt black base coat with water-based aging agents, flower yellow and oxide red, with the color movement generated by a jet of compressed air on the coated surface.
Spray application creates an effect comparable to Corten steel by adjusting compressed-air jet, color tone of the polyurethane matt base and the aging agents. It offers resistance to light along with the warmth of wood and stability of the effect over time.
The Company
The ICA Group, based in the central-Italian city of Civitanova Marche in the province of Macerata, manufactures and markets special coatings for wood. It maintains three manufacturing plants, two in Civitanova Marche and one in Romano D'Ezzelino in the Veneto region.
