UK-based SABMiller subsidiary Plzeňsky Prazdroj has introduced a new cider called Kingswood in Czech Republic.
The new cider is brewed by using different types of apples.
Kingswood cider is claimed to be free from artificial aromas, colorings or sweeteners and is ideal for men and women, as well as for vegetarians, vegans and consumers on gluten-free diet.
Plzensky Prazdroj marketing manager Grant McKenzie said Kingswood has been made after drawing inspiration from the long tradition of cider making in Great Britain, where they consume about 500 million litres of this beverage every year.
"We think that there are many potential fans of cider in the Czech Republic. Therefore, we would like to develop this product segment in the right direction," McKenzie added.
SABMiller's global brands include Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, Aguila, Castle, Miller Lite, Snow, Victoria Bitter and Tyskie.
