The Writing Instruments Association, which is part of the BOSS Federation, is to join with the Greeting Card Association and National Handwriting Association in partnering with National Stationery Week to encourage more people to put pen to paper and not just text and use email, Facebook and Twitter.
National Stationery Week is organised by the London Stationery Show and is sponsored by Faber-Castell, Letts Filofax, Post-it, Sheaffer and Zebra Pen. It runs from Monday 31 March.
"The Writing Instruments Association is pleased to be part of this exciting consumer initiative" says Chris Reynolds, Chair of the WIA. "Writing is still an important part of everyday life. The WIA's most active role is to help ensure that the pen or pencil used in the home, school or office is safe, and meets British and European standards. We would encourage more people in Britain to get writing again."
"The Greeting Card Association is delighted to support this important campaign" says Sharon Little, Chief Executive of the GCA.? "It has been proven that handwriting is important in child development and helps with thoughts and ideas, thinking, language and working memory. There is also no better form of emotional communication – in adult life, sending a handwritten card is one of the most important tools for showing we care about the people we love."
Dr Angela Webb, Chair of the National Handwriting Association, adds: "Handwriting is still a valuable skill to be promoted alongside digital technology, and using the right tools can enhance the experience of writing for a young person. The National Handwriting Association is pleased to be supporting National Stationery Week and the Get Britain Writing campaign."
This year's National Stationery Week campaign reached over 20 million consumers via press and broadcast media, and an extensive PR, online and social media campaign.
