equipped its Alcalá plant in Madrid, Spain, with a Jetmaster-Inkjet single-pass digital printer which will help customers differentiate and increase sales.
Capable of printing on any kind of substrate, the flexible printer will offer customers access to digital print along with value addition to marketing campaigns.
It will also help in reducing time to market for brands as well as making immediate changes in print and bringing down the risk of obsolete stock.
Smurfit Kappa Spain and Portugal innovation and design manager Jesus Rivas said: "We can now reduce the time to market of new product launches and customise orders to influence shoppers at the point of purchase.
"We are able to produce the exact amount that is required with the best quality in post-print in the industry, always supported by the experience, knowledge and skills of Smurfit Kappa."
The company also provides customers with a team of experts from Smurfit Kappa to help convert images for digital printing.
Smurfit Kappa Spain and Portugal sales and marketing director Enrique Guillen said: "At Smurfit Kappa we strive to understand our customers' business needs, their problems and their industry, this is the only way we are able to offer the most efficient solutions.
The most important driver, where we can influence and create opportunities, is in improving sales and this digital printer certainly marks a new era in this field."
Smurfit Kappa Spain and Portugal CEO, Ignacio Sevillano said: "This digital printer acquisition is in line with our new Open the future brand strategy, which is aimed to help our clients grow and improve in their key business areas by providing differentiation and added value.
"Smurfit Kappa can satisfy the most demanding printing requirements of its customers in addition to providing all the necessary flexibility for brand promotion."
