The Institute of Packaging Professionals (IoPP) in the UK is holding a webinar entitled 'Business Trends and Opportunities in the Global Packaging Market' on 15 January 2013, for new market entrants.
To be demonstrated by World Packaging Organisation president Thomas Schneider, the online event will put a global vision on strategies including adaptiveness, complexity and opportunities within the packaging industry, reports packagingtoday.co.uk.
According to the website, basing on the unique demands of the target market, Schneider will deliver insights for participants on where and how new packaging players will enter developing markets overseas, as well as how different cultures apply the values of packaging in different ways.
IoPP UK director Kevin Vyse said the webinar provides an opportunity to ask probing questions to the head of a global packaging organisation, which is important to grow business internationally through packaging.
