The Scotch whisky brand briefed JDO to simplify and find an engaging way to communicate the story and history of the brand.
JDO focused on the two characters, ‘Mr Hankey’ and ‘Mr Bannister’ to communicate the name. It also created a new brand proposition ‘Substance with Style’. JDO came up with two opposing patterns reflecting the different personalities of the two men.
Ben Oates, JDO creative director said: “Hankey Bannister has a great brand story to tell. We wanted our new brand proposition and secondary packaging to bring to life the interesting characters that give the brand its name.”
Lynne Buckley, brand manager, Hankey Bannister added: “JDO completely understood the complexity of the brief and delivered an engaging brand proposition which has led to a greater understanding of the brand as well as creating really beautiful secondary pack designs. Hankey Bannister Blended Scotch Whisky has always been created with finesse and with the new secondary packaging, is now expressed with stylish flair.”
