UK-based dairy products company Dairy Crest is set to create new packaging for its Butters and Spreads brand Clover block.
The new packaging aims to improve standout of the product considerably,as a healthier alternative which tastes similarly as Clover.
According to the company,the new packaging design features kitchen utensils and the Clover container.
The foil that is hidden usually below ink coats will be allowed to show through,featuring the metal utensils and improving the appeal of the packaging.
Expected to hit supermarket shelves in January 2013,the redesigned packs will be supported by social media and web based campaign.
Source:
http://foodproducts.packaging-business-review.com/news/dairy-crest-to-revamp-clover-packaging-201212
