In response to the requirement of the Brazilian government on local manufacturing, JAC recently announces to increase its capital in its Brazilian plant “JAC Motors Brasil” which makes it a joint venture that is engaged in production and sales of automotives in Brazil. The Brazilian plant is ground broken on November 26 2012 with an investment totaling 600 billion USD and annual production of 100,000 units, creating more than 3,500 jobs directly.
In face of the overall decline in the whole industry, JAC launches vigorously the “going-out” strategy and makes constant progress in international cooperation. From Jan. to Jul., 2013, JAC exports 38,231 units on a cumulative way, up by 11.5% year on year. Its joint venture in Vietnam, which integrates the company’s products, technology, management, capital and culture export into a whole, is running orderly since the first rollout of products in April 2010, contributing much experience to JAC in globally “localized” operation. Many joint ventures or share holding companies in South America and North Africa are under preparation.
Initiated in 1964, JAC is a leading Chinese company going into the world stage. With the first export of 36 trucks to Bolivia in May of 1990, JAC now has developed into a company that mainly outputs passenger vehicles and light and heavy trucks from sole export of light trucks at the beginning. It has set up 14 international KD plants mainly outputting products, technology and management to Russia, Vietnam, Iran, Egypt, Turkey, Mexico, etc., primarily completing an international layout covering East Europe, Southeast Asia, Middle East, North Africa and America.
Data shows that JAC has maintained the number one position in the export of light trucks for 12 consecutive years and its export volume accounts for 26.62% of total export of Chinese light trucks. Its high-level product—Shuailing is now the only light truck product exempt from customs examination. Its export has taken up more than 80% of the company’s total export. It can compete with foreign high-level brands in Australia, Singapore, Chile, Mexico and Malaysia.
“JAC has been committed to building a quality image in the hope of changing the low quality and cheap image of Chinese automotive products,” Chairman of JAC An Jin says. JAC’s going out strategy finally targets at outputting products, technology, management and capital and then JAC automotive culture to the global market. JAC now has a marketing network covering more than 100 countries and regions in South America, Africa, Middle East, Southeast Asia, Southwest Asia and East Europe, and constructs more than 500 international sales and service stations in middle and high level markets in Turkey, Italy, and Mexico.
