UK-based Purity Soft Drinks has unveiled its digitally interactive Blippar technology and new packaging, in a bid to give a makeover to its soft drink brand JUICEBURST.
According to the company, the brand, valued at 30m, will see a new look accompanied by a marketing campaign to support its launch.
Purity Soft Drinks marketing director Jon Evans said the company is excited to launch the Blippar technology into the soft drinks sector, where its core target audience between 18-24 years can know about it frequently via smart phones.
"By completely overhauling our packaging and making it interactive we feel it will not only stand out on shelf and in-store but also create greater engagement with our consumers," Evans said.
Apart from the new interactive Blippar enabled label, the new packaging will feature a new bottle.
