Linpac will supply PET skin trays following a major chicken producer’s investment in two Mondini VSP packaging lines with the prospect of extending production to a further four lines. The name of the client has not been revealed.
According to Linpac, the customer expects volume to grow significantly over the next three years as Saudi Arabian poultry consumption is the world’s second highest per capita, behind Qatar.
The market is also moving from frozen, largely imported, birds to fresh poultry, locally produced and slaughtered in accordance with Islamic practices.
Adam Barnett, Linpac Packaging vice president of sales, said: “This is a very significant partnership we are creating and further extends our footprint in the Middle East which is rapidly growing economically as shoppers adopt a more western approach to retailing.
“Our innovative rigid and foam vacuum skin pack solutions provide enhanced consumer appeal, shelf space efficiency and maximum protection to products during transit and in store. The preformed tray also gives a higher quality look and feel to packs.”
Linpac’s VSP solutions offer, according to the company, a flexible and highly efficient packaging line that is suitable for both large and small run lengths. They give retailers a pack which can be attractively branded and displayed shingled, vertical or by the inclusion of a Euroslot, hung to maximize shelf space efficiency.
