Jura distillery is all set to revamp packaging for its whisky range in a bid to communicate its flavor profiles.
According to Jura, each carton in the range will have a different color palette featuring a new image of the Jura landscape, as well as a profile of the Jura bottle.
The packaging revamp is part of the Scotch whisky distillery plans to improve sales.
Jura brand manager Gemma Parkinson said, "We are now looking to build on this momentum and release a new creative look and feel that we hope will resonate with consumers and help them to truly identify with our brand story."
The company will refresh packaging for its five core bottles including Superstition, Prophecy, Origin, Diurach's Own and Elixir.
Source:
http://design.packaging-business-review.com/news/jura-to-refresh-whisky-packaging-100513
