This wide-width message tape features high-color graphics and sophisticated gravure print to enhance a product's overall appearance as part of the pack design, and boost on-shelf presence. The tapes can be applied on their own or integrated into a range of printed tear tapes for no-knife easy opening, the company says. Suitable for the consumer goods market, the tape can be a message medium for wrapped and bagged foods, and manufacturers can run fixed-term promotions and communications without a full redesign.
Source:
http://www.packagingdigest.com/article/522734-Messaging_tape.php
