Italian wine brand Luna Di Luna, imported to the US by Enovation Brands, is set to launch its wine collection in a new packaging.
The re-launch features a new bottle design with a 3-D label. Micro-lens technology has been adapted to create a 3-D effect, and integrated into a new label design.
The new Luna Di Luna label will combine sophistication with an avant-garde effect and is said to articulate the brand's relevance to a new generation of consumers.
Luna Di Luna will continue to produce the Original Chardonnay-Pinot Grigio blend in the blue bottle as well as the Merlot-Cabernet in the red bottle in both 750ml and 1.5l sizes.
To join the line-up in the 750ml size, will be the Prosecco D.O.C, packaged in a blue bottle with a cork and 'spago' (string) closure.
Enovation Brands sales & marketing SVP David Lazarus said, "We are excited to re-launch the brand with an innovative new look and are confident it will appeal to both our current and loyal consumers, as well as a new generation of wine drinkers who are discovering Luna Di Luna for the first time."
Image: Luna Di Luna's Italian wine collection. Photo: Courtesy of PRNewsFoto/Luna Di Luna
