With the improvement of people's living standard, and the development of the commodity market, the progress of the Internet,diversification of promotion mode and the impact of foreign consumer concept, and so on.Traditional students stationery has great changes in consumption.Nowadays consumers pay more attention to brand stationery,and the convenience of consumption etc., so there are the following changes
High quality of consumption
Although the daily livings products which can meet the basic needs of life is an important part of the consumer market, in stationery consumption, more and more parents of primary and middle school students have started in pursuiting of quality as the core of development-oriented consumption.From environmental stationery, brand stationery,technology-based stationery it can be seen that the parents and students not only want it to meet the using demand,but also put forward higher requirements for the function of the product.
Attaches great importance to the brands and individual consciousness
More consumers due to favor of the symbolism of goods then faithfully pursuit of brand.and so do the stationery industry, some consumers pursuiting of excellence office stationery, some consumer need new strange student stationery, therefore they have certain requirements on the respective supply brand.In addition, with the development of the stationery industry,the preference degree of of consumer for the personalized products also gradually improve.
Attaches great importance to the consumption of convenience and effectiveness
The development of the Internet can let the consumer to enjoy the convenient and fast shopping.The development of science and technology can improve the quality of life but also accelerated the pace and efficiency of life, in order to save time and energy, online shopping has become more and more popular.In addition, in pursuit of the sensitivity and era, consumers will buy the latest technology products as the best choice for daily consumption.
