Texas-based alcoholic beverage marketer International Spirit & Beverage Group (ISBG) has launched its latest offering Besado Tequila, which features handcrafted blue agave Platinum Tequila permeated with a herbal mix of Maca, Damania and Ginseng.
Besado Tequila is made using raw agave in a time honoured distillation process to blend the herbal mix to the exact standards required. With a smooth finish, the tequila claims to carry balanced notes of floral and citrus flavours, which is tapered off with a spicy note.
Each of the handcrafted artisan bottles is hand blown.
The company claims that brand will be popular choice in New York and Miami. It has formed partnerships with MetLife Stadium in New York and the Blue Martini restaurant chain in South Florida.
ISBG CEO Terry Williams said: "Strategically partnering with both of these well respected, top-tier establishments provides BESADO Tequila with immediate exposure in two of the most important markets within the US, setting a solid foundation for our national rollout in early in 2016.
"We believe that today's consumers are demanding more innovation and we believe that BESADO Tequila delivers, providing consumers and trade alike with the most unprecedented innovation to date in both formulation AND packaging."
Initially, Besado Tequila is being made available in the US in 750ml bottles with a retail price of $54.99 for the Platinum, $64.99 for the ORO variants. The drink can be enjoyed on the rocks, or as a shot, or in a cocktail mix.
Image: Besado Tequila can be enjoyed in cocktail mix. Photo: Courtesy of Suat Eman/FreeDigitalPhotos.net.
