Zico Beverages, a unit of Coca-Cola Company, has unveiled the new design of its ZICO Coconut Water portfolio of products.
The firm will make available its 100% not from concentrate coconut water in a new package design in a larger, 16.9 fl. oz. clear, re-sealable PET bottle across its flavored coconut water products, starting from this month.
Flavored coconut water products include Zico Pineapple, Watermelon Raspberry and Chocolate flavored coconut waters, as well as the original - and bestselling flavor - ZICO Natural, which is simply 100% coconut water with no sugar added.
Zico chief marketing officer Lorna Peters said: "At Zico, we go to work every day with the goal of making the best coconut water on the planet, and have gone to great lengths to source tasty, crisp not from concentrate coconut water."
Zico's new larger packaging provides an extra 2.9 fl. oz. of coconut water for consumers for the same suggested retail price as its 14 fl. oz. predecessor ($2.49).
In 2013, Coca-Cola has acquired majority interest in Zico Beverages, a producer of Zico Pure Premium Coconut Water.
Zico Beverages produces and sells packaged drinks. It offers coconut water with various flavors, such as natural, chocolate, pineapple, mango, lima citron, pomberry, and passion fruit.
Image: ZICO's new larger clear bottle design. Photo: courtesy of Business Wire.
