Kraft Foods has extended its Cadbury stable in the UK with the addition of a mini variant for its Bubbly chocolate bar.
The company said the "self eat" version will be available in a smaller format and will be supported by a GBP1.5m marketing campaign to boost awareness of the product. The campaign will comprise social media, TV advertising and point of sale.
Kraft launched the Bubbly line, which drew comparisons with Nestle's Aero bar, earlier this year.
Source:
http://www.just-food.com/news/kraft-launches-mini-cadbury-bubbly-bar_id120310.aspx
