Mexican producer of tequilas Casa Herradura has launched new limited-edition soccer bottles for el Jimador tequila.
According to the company, the new bottles will be available in all three expressions, Blanco, Reposado and Anejo, and each of them will feature the team colors and logos of MLS, Mexican National Team and US National Soccer.
The brand will distribute the 750ml packaging during the soccer season for a limited two-month period in markets nationwide.
el Jimador brand manager Jesus Ostos said the soccer serves as a vehicle to engage and create relationship with its consumers.
"Given the success of last year's commemorative soccer bottles, we continue offering aficionados the opportunity to bring their passion for soccer to life with Tequila el Jimador," said Ostos.
