The Two-Day Conference Program Will Explore Various Topics Surrounding Industry Trends

The conference program for Label Summit Latin America 2014 is now available as registration opens for its 11th edition. The continent’s largest dedicated event, Label Summit Latin America has led the way in professional and commercial development for over a decade and will be held for the first time in Colombia at the InterContinental Hotel in Medellín, between 14-15 May.

Consisting of 17 sessions, the two-day conference program will explore various topics surrounding industry trends, prepress, printing and finishing technologies and brand development, product design and positioning. Don Nolan, president, materials group, Avery Dennison will deliver the keynote presentation. His industry overview will take a look at new developments in printing and consider how technological developments offer future growth opportunities.

The first day also includes Maria Alexandra Gruesso Sanchez, executive chairman of ANDIGRAF. She will analyze the Andean region’s label market and examine how to encourage economic growth through partnerships, imports, exports and serving foreign markets.

Day one will also incorporate a look at sustainability, investing in prepress for value adding applications and a digital printing panel discussion which will weigh up selecting the right press and how to integrate a digital press into an existing business model.

There will also be an Andean printer panel discussion with panelists including: Fredy Alberto Gallón of Colombian-based Servibarras, Jaime Yoshiyama of Peru’s Kuresa, ETIFLEXO’s Kevin Blanco from Venezuela, Bolivian-based Juan Carlos Zamorano Somoza of Flexo Print and Francisco Arias of Ecuador’s Sismode.

Day two will focus on issues around brand development, product design and positioning as well as harnessing new technologies and innovating for the future. Evelio Mattos, creative director of Design Packaging will tackle the new realities of label and package design and share his insight through client case study examples such as Chateau Ste Michelle Wines, Barneys New York and Sephora.

Neuromind’s Dr Henry Castillo will probe the application of ‘neuromarketing’ to label and packaging design and illustrate the impact of design on consumer decisions and how neuroscience can be the master key to entering the mind of the consumer.

The conference program will conclude with a series of short talks each giving a snapshot of the latest new technologies and applications being developed for the label industry. Aspects being covered will include UV systems vs LED, developments in print inspection, analyzing packaging in contact with food and delivering in line spectral color management.