It is known that there are more than 3000 enterprises which produce office stationery in our country,and there are 1000 of them have the sales number of about 5 million yuan or above, it is not hard to see that the office stationery enterprise are most for the small and medium-sized enterprises, in order to adapt to the development of market economy , these enterprises will constantly integrate in competition ,and finally realizes the evolution.
The existing number of primary school student in our country is about 180 million , and the college students are about 3 million , about 50 million adult students, leaders in enterprise and public institution are about 34 million It is necessary to improve the quality of national and cultural education due to the development of the society ,and also increase the investment of education ,the industry of office stationery has a very broad consumer market. So this is main reason why so many stationery export manufacturers start to explore the way of domestic market.
Trend two: foreign capital continuously join in
However,the development of stationery industry and the increasing demand of domestic office statioenry market also has attracted more and more foreign companies began to enter the Chinese market.For example, the United States Office supplies "Office 1",which have a chain of more than 300 multiple shops, has entered the Chinese mainland market, its bridgehead firstly choose in the east China area - Shanghai.Office1 use the franchise chain operation mode,to establish a large office supplies chain supermarkets in Shanghai.And this specialized management pattern of chain supermarket is the speciality of foreign capital .
Trend three: diversified development of office supplies
At present, the supplies of office stationery appear diversified and consumption structure become multi-level , and also develop to the high- end product .This is because of the rising living level and the change of consumers' demand ,with the attention of the consumers to the brand stationery, more and more stationery manufacturers also began to realize brand appeal in the crowd.In addition,stationery products also turn to originality and personalization, this is also a a feature of the consumers of younger generation .In the mean time , the government procurement start to turn to common behavior , and high value such as copiers, fax machines will soon be incorporated into the scope of government procurement. As a stationery store,and the specialized market begin to mature, the influence of the wholesale market is gradually reducing .This will make the business management of proprietor and the the connotation turn to high level and make extension,and those brand products in middle and high level grade will be the the mainstream of consumption.
Trend four: e-commerce bring change
With the development of electronic commerce ,will undoubtedly bring a huge impact on traditional enterprises and so as to the office stationery industry. With the opening network channel, it will split out original and concentrated market .In order to harvest this part of the consumer, how can stationery manufacturers miss the development of the electronic platform .and this can be seen from the web stores which are opened up by lots of stationery manufacturers ,so this means e-commerce has been more and more improtant to sstationery manufacturer .
In domestic office stationery industry at present, there is no any powerful enterprise, and also does not have to do lateral contact between enterprises.Office stationery dealers and agents are changing from tradesman to itinerant traderin ,the degree of marketization of the industry is very low.In this case, once the foreign brands enter, it is hard to imagine that there is a domestic and current enterprises can withstand the challenge of foreign brands and impact.Therefore, to develop and rob the professional and retail terminal resources will become the most important means of marketing strategy and market goals of enterprise in the near future .But this pattern of retail chain marketing has entered the mature stage in foreign countries, we can see this from marketing characteristics of the enterprises such as OFFICE1, OK convenience stores !Only got the first step will be win!As the establishment and gradual development of professional office stationery retail chain sales model, it will lead the development of the industry into a new phase of growth.
