As part of FESPA's Feature Hub programme, FESPA's World Wrap Masters will return for FESPA Digital 2014 (20-23 May 2014) with a brand new competition format. Adrenalin fuelled feature returns with new format The pro wrap competition will remain the focal point of the World Wrap Masters, in which up to 36 individuals from across the globe will go head-to-head to compete to become the World Wrap Master. Taking place in the Wrap Hub (stand 150, Hall A2), this year's participants will not just be wrapping cars, but will also have the chance to wrap an array of more challenging items such as mannequins, bathroom fittings and Scandyna Podspeakers to showcase the wider applications of wrapping. Piotr Cinski who was crowned FESPA World Wrap Master at FESPA 2013 in London returns to the competition this year as a judge alongside regular Wrap Master judge, Ole Solskin. Pro-wrappers will compete in the four day competition to win the €3,000 cash prize. The runner-up will receive €1,500. Duncan MacOwan, Head of New Media & Events, FESPA comments: "Wrapping is going from strength to strength in the industry. Where it has traditionally been cars that have been wrapped, people are now using the technique to develop creative and inspiring applications. So, while cars will remain the focal point of our wrap competition, this year we're introducing a variety of other items to wrap to illustrate the wider application and potential of wrapping."
This year FESPA will also introduce a head-to-head competition, open to anyone, in which visitors will be invited to join in and wrap a car door 'against the clock'. The World Wrap Masters judges will also be on hand at lunchtime on each day of the show to offer insight and guidance into the world of wrapping. The judges – pro wrappers themselves – will also demonstrate advanced techniques and discuss the business opportunities open to the wrap community. Duncan adds: "The Wrap Masters is always a crowd pleaser and this year, instead of visitors just watching the pro wrappers, they can now join in, making it an interactive event for everyone. So for printers looking to diversify into vehicle or any other type of wrapping, the Wrap Hub is the perfect place to get started and try it out for themselves."
