Reflex is Australia's best known office products brand, according to a survey conducted as part of Penfold Research's Office Products in Australia 2012-1014 Market Report.
"The strongest office products brand in terms of unprompted brand awareness continues overwhelmingly to be Reflex," Andrew Penfold told Stationery News.
Reflex is followed, in order, by Bic, Marbig, HP, Canon and, then equally, Officeworks and Staedtler.
Brands that have shown a noticeable improvement in brand awareness since Penfold's previous industry survey include Bic, Marbig, Staedtler, Papermate, Artline and Post-it.
For a full executive summary of the Office Products in Australia 2012-1014 Market Report, see the September issue of Stationery News.
Source:
http://www.stationerynews.com.au/news/survey-reveals-our-best-known-office-product-brands
