Agency Uniqa Creative Engineering has created the packaging for a new line of vodka "Height" titled Ice Peak («Snow peak"). On the bottle creators recreated aesthetics untouched and pristine Arctic environment, thus emphasizing the original technical process of production of vodka.
Partnership brand "Height" and expedition "Polar Ring" allowed kreatoram most integrally submit a design concept. The result is a snow-white frosted bottle with white cap, with a slim profile of the ridge, and with understated metallic print infographics and "platinum" logo - Ice Peak.
"Minimalism design is intended to create an image of harsh, but amazingly beautiful icy peaks" - said creative director «Uniqa CE» Alex Yakushik.
New "Height Ice Peak» - is available in 0.5 liter capacity. The product is positioned in the vodka "premium" segment.
Expansion of product range and output in the premium segment due to the strengthening of the position of "heights" in the market. According to the company Nielsen, over three quarters of 2013 sales of "Heights" grew in volume terms by 17.5% in value - by 13.5%. Indicator brand awareness increased from 9.9%. In the third quarter of 2012 to 16.6% by the results of the same period of 2013.
Brand "Height" appeared on the Russian market of spirits over 8 years ago. So far, it has been represented by a single product category subpremium - vodka "Height Premium Suite." The new line will appear on the shelves of Russian stores in January 2014.
