The Institute of Packaging Professionals (IoPP) and UBM Live announce a partnership through which IoPP will develop and promote a one-day packaging education conference at HBA Global Expo & Conference 2013. UBM Live is the producer of the trade show and conference, which will be in its 21st year.
The IoPP conference will take place on Wed., June 19, 2013, at the Jacob K. Javits Convention Center in New York City, during the HBA Global Expo & Conference. As the leading product development event for the cosmetics, fragrance, personal care and skin industry, the international show draws more than 15,000 industry professionals, and will run June 18-20, 2013.
IoPP plans five, 75-minute presentations that will be developed through its Packaging Learning Center. The sessions will explore branding, materials and other trends involving packaging. The presentation topics will be developed for health and beauty industry audiences, but will also include information that is valuable in general in elevating packaging's role as part of business strategies at consumer product companies.
"This mutually beneficial partnership with UBM Live is a significant development for IoPP," says Patrick Farrey, IoPP Executive Director. "These presentations will enable our packaging experts to get suitable, on-trend information about packaging in front of health and beauty industry professionals. The health and beauty industry has a strong representation within IoPP's membership, but some of them might not attend more general packaging trade shows. Our participation also will help strengthen IoPP's brand in front of HBA Global Expo & Conference attendees who may not be familiar with IoPP.
"In addition, with our recent opening of an office in London, IoPP will be able to help HBA Global expand targeted marketing efforts internationally for the event."
Adds Jim George, IoPP's director of education: "Our agreement gives IoPP another new opportunity to serve its educational mission within the packaging community. We are pleased to have this opportunity at HBA Global Expo & Conference, which has been a vital event for the health and beauty community for two decades."
"The latest in packaging innovations and trends is one of the top areas of interest for the HBA Global audience. We are thrilled to partner with IoPP and offer our attendees these sessions that will enhance their brand and professional success," says Jill Birkett, brand director, beauty and wellness, UBM Live.
Source:
http://www.packagingdigest.com/article/522791-IoPP_to_develop_packaging_conference_at_HBA_Global_Expo_2013.php
