Australians are less likely to buy a range of products labelled ‘Made in China’ although some product categories are showing signs of greater acceptance.
Unsurprisingly large majorities of Australians say they are ‘less likely to buy’ wine (82.6 per cent) and food (82.5 per cent) if labelled ‘Made in China’ followed by motor vehicles (76 per cent), sporting goods (67.4 per cent), electrical goods (57.6 per cent) and clothes (53.6 per cent).
According to the latest Roy Morgan consumer survey, sizeable minorities of Australians say they are ‘more likely to buy’ clothes (32.9 per cent, down from 34.2 per cent a year ago) and electrical goods (28.3 per cent, up from 27.9 per cent a year ago and 25.4 per cent four years ago) if they are labelled ‘Made in China’, however only 3.2 per cent are more likely to buy wine and food if labelled 'Made in China'.
"Australians have a strange relationship with our largest trading partner – China,” said Roy Morgan Research industry communications director Norman Morris. “Despite trade with China making up nearly 20 per cent of Australia’s overall two-way trade – well ahead of second-placed Japan (12 per cent), the US ( nine per cent) and South Korea (5.4 per cent); across the board far more Australians say they are ‘less likely to buy’ a product labelled ‘Made in China’ than those that say they are ‘more likely’.
“Despite this clear reluctance to buy food and wine labelled ‘Made in China’ – Chinese food remains the favourite ethnic cuisine of more Australians than any other as shown in a recent Roy Morgan State of the Nation Report,” Morris said.
Source:
http://www.stationerynews.com.au/news/australians-still-selective-about-chinese-made-products
