Although China is the bigges stationery exporter in the world.The profits of quantity sales is very thin.The long term OEM proudction can't take new developing to the stationery supliers.Why does the "made in China" proucts difficult to build international competitiveness? Low value-added products is the shortcoming of most of stationery enterprises.Because of the low value-added,most of enterprises lack of product R&D,management upgrading and marketing competitivess.And the enterprises enter into the low pirce competitive market.
Create differentiated products is a way to meet the demand of consumers,improve the consumers' perceived value and competition ability.Then to gain high returns.To prouction the stationery is only take 10% of work,and 90% of the work would be done by consumers's cognition. To improve the added value of stationery products is the way to improve the competition in the market.Without competition,enterprise is hard to creat the added value. Added value is not only appreaed on the product or competition.It is improtant to build brand personality,and improve the brand image.
