The PPI UltraZap XtendaPak, placed underneath the packaged meat, limits bacteria growth while enabling the fresh product to better retain its juices.
This helps extend shelf life by up to two days and keeps the meat attractive up to the expiry date.
“The special feature of this new absorber is that it is activated when the packaged meat begins releasing juices on about the third day,” said Joe Iannidinardo, managing director of Faerch Plast’s UK operation.
“The absorber then slowly emits CO2, over several days, keeping the bacteria level low and improving the meat’s ability to retains its juices.”
Faerch Plast says the extension in shelf life could have an important impact on the amount of meat thrown away.
Figures from the Institute of Food and Resource Economics show that retail stores in Denmark discard approximately 2,000 tons of meat annually, at a value of around £8.2m.
