LEGO Star Wars toy sales in LEGO retail stores rose 40 per cent during a recent marketing campaign. The Yoda Chronicles Tour, which took place over the Easter period, attracted an estimated 10,000 people who take part in the fun ...
Tags: Toy
The Good Toy Guide team is growing to meet demand. Lorna Hill has joined the play advice site's team. She previously helped out over the past year in the office and at Toy Fair. Hill will be dealing with website advertising, promotions ...
Tags: Toys
Disney's Doc McStuffins toys are a sell-out. Supplier Flair says it is experiencing stronger than expected UK sales, and it is working closely with US partner Just Play to keep stock in the channel. "Doc is really selling well and is a ...
Tags: Toys
In the spirit of increasing awareness of the benefits of modern cloth diapers, Cutie Poops and Bottoms of Orland Park is helping children fighting cancer. The store recently participated in a worldwide event called The Great Cloth Diaper ...
Tags: Toys
A new Vuly Thunder trampoline has launched in Toys R Us stores worldwide. Thunder claims to be one of two trampolines to exceed international standards, and "by far the most affordable trampoline to do so". The Thunder design team ...
Tags: Toys
New publishing, seasonal confectionery and electronic learning partners have been secured for pre- school hit Something Special, BBC Worldwide has confirmed. The popular Cbeebies show stars Justin Fletcher and his alter ego, Mr Tumble, ...
Tags: Toys, Toys Industry
Simba Smoby has appointed Alex Kovacevic as Marketing and Licensing Manager. Kovacevic has previously worked at toy suppliers such as Goldfish & Bison, Re:creation and Hy-Pro. A statement read: "Simba Smoby has been one of the fastest ...
Tags: Simba Smoby Toys, Toys
Trade show Toys & Kids Russia 2013 enjoyed more space and visitors than ever before. 10,090 trade visitors attended the fair - up 11.6 per cent year-on-year - which spread across 14,481 square metres of show space. International visitor ...
Tags: Toys, Toys Industry
Supermarket Sainsbury's says sales of its general merchandise - including toys - is continuing to grow at more than twice the rate of food. The grocer also said it is planning to expand its non-food range over the coming year. "We know ...
Distributor The In Thing has moved into a new office which is double the size of its previous premises. It also increased its turnover by almost 50 per cent during its 2012/2013 financial year. The firm’s head of marketing, ...
Tags: Toys, Toys Industry
Bigjigs Toys is sponsoring Mummy Bloggers Sussex Mummy and Being Mrs C to represent the brand at this year's BritMums Live event. The event will take place at The Brewery, London on June 21st and June 22nd. BritMums Live is the UK's ...
Tags: Bigjigs Toys, Toys
Carte Blanche Group is pushing its Tatty Teddy & My Blue Nose Friends plush toys in Box of OMG. Described as a ‘free Birchbox for kids’, each Box of OMG contains a mix of different products ranging from music to movies, apps, ...
Tags: Tatty Teddy, Toys
Three-in-one ride-on toy Weerol will make its UK debut at next month's Distoy show in London. And California-based Weefab has appointed UK firm Kids International Marketing to handle its international sales. The multi-functional wooden ...
Ambitious Alyss Toys has further bolstered its portfolio with the addition of the mic-o-mic construction system. Created by German firm Schaefer Toys, the line has had its packaging completely redesigned. Each model is now encased in a ...
Tags: Alyss Toys, Toys
Canadian toy companies TCG and Ganz have partnered to focus on the development of new toy and game products. TCG is a licence-driven toy company renowned for its range of children's and adult's puzzles, games and activities. Ganz is in ...
Tags: Toys, Toys Industry