Nestlé Confectionery's bubbly chocolate brand AERO has unveiled a collaboration with British fashion designer Matthew Williamson to create a beautiful limited edition wrapper design. The new high-fashion design will feature on AERO ...
Tags: Nestlé, AERO, Matthew Williamson, packaging
Every 30 seconds, global e-commerce industry generates over $1.2 million revenue with Facebook, Pinterest and Twitter contributing $5,483, $4,504 and $4,308 respectively, according to an ASSOCHAM-Deloitte joint study. The study found that ...
Cambridge Electronics Inc (CEI) – which was spun off from Massachusetts Institute of Technology (MIT) in 2012 – has announced a range of gallium nitride (GaN) transistors and power electronic circuits targeted at cutting energy ...
Coca-Cola was one of the brands behind The Ad Council’s Love Has No Labels campaign launched by R/GA New York in February this year. The campaign video ran on Upworthy’s Facebook page from 12 February to 3 March and achieved ...
Tags: Coca-Cola Middle East, new packaging, packaging machine
For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
To boost its omni-channel strategy, Shoppers Stop, one of India’s leading fashion retailers, has tied-up with hybris software, an SAP company and the world’s fastest growing commerce platform provider. The liaison will ...
The unrepentant voices of complaining Australian consumers are ringing loud and clear. The latest instances have impacted on two of the country's best-known brands, Glad Wrap and Nestle's Allen's Lollies. Glad Wrap cuts through for ...
Tags: Nestle, Consumer Power
The new GLIDDEN GRAB-N-GO paint collection has launched exclusively at Walmart stores, enabling customers to skip the paint counter line and grab pre-mixed cans of paint in a variety of sizes and colors right off the shelf. The paint ...
Tags: paint collection, Walmart store, paint
Sherwin-Williams colormix 2016 collection, unveiled today, anticipates the optimistic spirit of 2015 will continue to drive trends in the world of color. The annual Sherwin-Williams color forecast collection cultivates this positive outlook ...
Tags: Sherwin-Williams, colormix 2016
Crowd-sourced brands are the 'hot young things' of industry. PKN spoke to Nexba's Drew Bilbe and Troy Douglas about a line of iced teas based on the feedback of Facebook fans, friends and street artists. The idea for a brand of ice ...
Tags: iced teas, stand-out packaging
Middle Eastern style food product maker Sabra Dipping has launched 2-oz snack size pack of its Roasted Red Pepper Hummus. Available in six-count pack, the single serving hummus dip is said to be vegan and gluten-free. The company said ...
Tags: Roasted Red Pepper, food product
LIGHTFAIR® International (LFI®) 2015 broke all registration and trade-show records with double-digit growth marking the largest staging in its 26-year history, according to Jeffrey L. Portman, Sr., vice chairman, president and chief ...
Tags: LIGHTFAIR International, Lighting
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz
As the gatekeeper for your event and exhibit budget, you are undoubtedly looking for ways to make your dollar stretch as far as possible, while also creating a dynamic presence with your exhibit space. However, there are other ways to ...
Tags: Booth Space, exhibit budget
Fourteen months after General Motors started recalling more than 2 million small cars with faulty ignition switches worldwide, the company says it has repaired about 70 percent of the vehicles that are still on the road. The figures, ...
Tags: GM, Ignition Switches, Manufacturing