Having laid the foundations for the property in 2012, the firm behind BinWeevils.com is looking to further ramp up its consumer products activity this year. During 2012, BinWeevils grew its licensee base from three to 20 partners. ...
Tags: Toys
Forget the iPad Potty – now there's something more suitable for toy retailers: the iPad Kids Drawing Easel. CTA Digital has launched the product in the US. One side of the easel holds an iPad securely, so kids can enjoy creative ...
Mattel's Matchbox brand is celebrating its 60th anniversary with a new TV advertisement. Matchbox has also launched an iconic, collectable 24 die-cast car collection to commemorate the brand's milestone, each of which comes with a ...
I was really pleased to be asked, as a special needs parent, to write an article for ToyNews. As with anything I write, I think about my approach and I started by looking up the definition of toys. This is what good old Wikipedia said: ...
Tags: Autism Mumma, Toys
New additions to the Pink Chillies range of elephant-based toys have been unveiled. The plush were shown off at Spring Fair 2013 and each supports Sussex Wildlife Trust. Each character represents a cause, which benefits from a ...
Tags: Pink Chillies, Toys
Re:creation has confirmed that Seth Bishop will now lead the sales team in addition to his existing marketing responsibilities. The news comes following a review of the sales and marketing department at the company, with a view to ...
Rainbow Colours, which produces coloured guitar strings to make it easier for kids to learn to play music, thinks it's time toy stores stocked children's instruments. The company's Chris Poole (pictured) told ToyNews: "I feel that toy ...
Tags: toy stores, toy
The company behind Moshi Monsters says it will test out its next properties on tablets before launching toys. Mind Candy has already announced its ambition to become "a company that has franchises", and now its CEO Michael Acton Smith has ...
Tags: Toys, Candy toys
The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands. But traditional toy firms shouldn't fear new technology, ...
Tags: Toys, traditional toy
A board game based on the popular BioShock Infinite video game will be distributed in the UK by Esdevium Games. The company told ToyNews the product will arrive in a few months. In the US it's being supplied by Plaid Hat Games. The ...
Tags: Board Game, Toys
LEGO's Chima Challenge got underway at Chessington's World of Adventures last week. LEGO is touring the country and inviting a selection of children to take part in the competition. ToyNews was invited to take part in the challenge, and ...
Mask-arade is offering ToyNews readers a 10 per cent discount. The offer is for first orders made by retailers, who simply have to mention ToyNews to take advantage of the discount. Mask-arade products include face masks and cut outs, ...
Tags: Toys, face masks
New company Pomolumi will supply luxury toy packages to airport passenger facility service provider Pomolumi was set up half a year ago by 43-year-old former furniture designer Lilli Henson. It brings together different firms' products, ...
Tags: Toys
An ambitious website that allows firms to seek funding for new kids' products says it will change the toy industry. JumpOff, Like Kickstarter, lets users pitch product ideas to the public and acquire funding for them. "We have seen over ...
Tags: Toy
For the first time ever The Gadget Show Live will present a new Toy Arena this week. The new arena will display the latest hi-tech toys across 150 square metres of dedicated space, and will be hosted by Toyology. The new addition ...
Tags: Toys