It’s been an incredible year for Skylanders. Why do you think it’s been so continually successful? Well, apart from the obvious fact it's a superb concept it's down to 1. Marketing spend, 2. Marketing spend and 3. Marketing ...
Tags: In Thing, Skylanders toys, Skylanders Giants
Despite a recent backlash by play purists who argue that electronic toys stifle imagination and are environmentally-unfriendly, electronic toys are very popular with children and are taking an increasing share of the toy market. So what ...
Tags: Electronic Toys, Toy Guide, Toys
ToyNews' Warner Bros. Consumer Products brand special is essential reading ahead of BLE 2012. The six-page feature includes an interview with UK general manager Paul Bufton, as well as close looks at big brands including The Hobbit, Man ...
Tags: Toys, Consumer Products, Brand
The recent opening of Kiddicare’s new Nottingham superstore represents the beginning of a physical retail journey for the online specialist. It marks the start of a ten-store rollout, with the retailer, owned by Morrisons, stepping ...
Tags: Toys, mortar retailing, Brand Focus
How has Wooky performed over the past 12 months? Over the last 12 months Wooky has increased sales revenue dramatically. We’re lucky to have an established and strong team in the UK based in our Liverpool offices who have experience ...
Tags: Interview, arts, crafts products
Disney has hundreds of licensing partnerships in place across Europe and toy sales for its big IPs are climbing. With huge films like Planes and Monsters University on the way, the opportunities for toy firms are bountiful. Anna ...
Tags: Disney, Anna Chapman, Toys
“Licensing provides a route for retailers to both differentiate themselves from their competition and to reinvigorate product categories,” says Jessica Blue, event director of Brand Licensing Europe. “Licensing is becoming ...
Tags: Toys, Licensing, creative concepts
Hasbro has announced that it is to bring back certain favourite characters from its 'Vintage' Star Wars action figure range. It is not yet clear which action figures will be in the re-issue, but it could include popular characters like ...
VTech has signed a deal with Disney that will see new content arrive on the InnoTab 2 and Storio 2. This will include e-books and videos of popular episodes of Disney Junior’s Jake and the Never Land Pirates, Little Einsteins, Doc ...
Tags: Disney, Digital Content, Toys
Orchard Toys and Carte Blanche among those awarded this year. Several toy companies scooped awards at the 2012 Talking Tots Toy Awards. The winners are as follows: Toys that help children develop communication Winner - ...
Tags: Talking Tots, Tots Toy, Toy
The China Compulsory Certificate mark, commonly known as CCC Mark, is a compulsory safety mark for many products imported, sold or used in the Chinese market. It became implemented on May 1, 2002 and fully effective on August 1, 2003. It ...
Tags: CCC Mark, certification
Toyota Material Handling, U.S.A., announced today the company’s “Giving Veterans a Lift” program continues to gain traction in communities throughout the United States. As a result of the “Giving Veterans a ...
Tags: Toyota Material Handling, Auto, unit MWSS471
Don't you just love the school holidays? Loads of kids come into the shop looking at the toys they want and hopefully buy them. But you still get the odd ‘child’ who needs some serious time with the Supernanny. Take this ...
Tags: toys, soft toys, tougher toys, toy, toy trade
It's the most wonderful time of the year. In the toy business, it's the time when we get to see which lines live up to the hype and go on to become best-sellers. But with 2013 now not too far away, you might be looking foward to what ...
Tags: TOYNEWS, toy business, toy trends, toy
In one body I am the mum of a toddler, a kid that won't grow up, and a toy reviewer. So when they announce the toys that will be making Santa's lists this year, it's like I'm Meryl Streep when they announce the Oscar nominations – ...
Tags: Top toys, toys, toy reviewer, cool toys