The two-week campaign will air across a range of kids' TV channels until April 3rd 2016. Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter. The two-week ...
WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) announced today that Gree Electric Appliances Inc., of Zhuhai, China; Hong Kong Gree Electric Appliances Sales Co. Ltd., of Hong Kong; and Gree USA Sales Ltd., of ...
Tags: CPSP, Gree, Civil Penalty
Formula 1 driver Max Chilton has also created an exclusive Skylanders toy for Make-A-Wish. Ben Collins (former The Stig) and Formula 1 driver Max Chilton have designed special Skylanders SuperChargers toys to raise money for the ...
Tags: Skylanders, Make-A-Wish, Ben Collins, Stig
The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...
Tags: Mattel, Mega Bloks, American Girl
Jeremy Morton, partner at Harbottle & Lewis, takes a look at the new updated EU trademark legislation regarding counterfeits in transit, and it what it means for IP owners. Good news for intellectual property has arrived in the form of ...
Tags: Counterfeit, Opinion, EU trademark legislation, Jeremy morton
'We've heard great things about last year's FunFest event, so were delighted to be joining the line-up this year,'says Kids@Play. This year’s FunFest Blogger Summit has revealed is first two expo partners, with JCB Kids returning ...
Tags: JCB, FunFest Blogger Summit, JCB Kids
Called Cubetto, the play-set from Primo toys has secured over $400k on Kickstarter with a project that teaches youngsters the basics of coding. A tech-infused wooden toy play-set designed to teach pre-schoolers the basics of coding has ...
Tags: Kickstarter, Cubetto, Primo toys
This Easter, Kmart is teaming up with PEEPS, the marshmallow candy brand, to introduce goodies. Sure, everyone has Facebook friends, but it's time to figure out once and for all who your 'peeps' really are. Thanks to the Kmart 'My PEEPS' ...
With more than 37 years of experience in the industry, Schaden joins the company as its new executive VP of sales. Alex Brands has revealed that toy industry veteran Chris Schaden will be joining the company as its new executive VP of ...
Tags: Alex Brands, Appointments, Chris Schaden
Toy suppliers can enter the Toys and Games, Outdoor Toys and Creative Play categories. This year's Practical Pre-School Awards is now open for entries. Hosted by Practical Pre-School Magazine, the Awards celebrates products aimed at ...
The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products under the agency’s jurisdiction. Deaths, ...
This week, Billy Langsworthy looks at why the toy space should be excited at some of the new VR tech being showcased at this year's Game Developers Conference. Oh, and there's a bit about a vagina speaker. You've been warned. This week, ...
Tags: Inventors, Virtual reality
The collection will allow kids to create and build their own Shopkins scenes for their figures. The Shopkins range is expanding even further with the latest release of the construction line Kinstructions from Trends UK. The collection ...
Tags: Trends UK, Construction, Shopkins, Kinstructions
The new 2,800 sqft store in West Sussex is the latest move in the growing independent retailer's plans to open a swathe of stores across the country this year. UK multi-channel retailer, The Entertainer is preparing to open a new store ...
"Our goal is to change the future of play by blending robotics, toys and video games to create a new category in entertainment. Toys R Us has been a true partner in making this vision a reality." Anki has been named as Toys R Us' Vendor ...