Americk Packaging, the UK and Ireland’s market leader in the production of flexographic reel-fed labels, have returned from a successful trade fair in Nuremberg, Germany. BrauBeviale, the capital goods exhibition for the process ...
Tags: Americk Packaging, Packaging
Japanese beer giant Asahi has completed the acquisition of Miller Brands UK, creating Asahi UK. The newly company, which will include Peroni Nastro Azzurro, Grolsch and Meantime beers, is part of the company's European strategy to lead ...
The firm has reshuffled its top execs as it welcomes Jonathan Baker to the role of vice president of consumer products. NBC Universal Brand Development has named Jonathan Baker as its new vice president, EMEA NBC Universla consumer ...
Tags: NBC Universal, Hannah Mungo, eOne
James will be responsible for the commercialisation of Nickelodeon assets and properties within the UK and Irish markets. Marianne James has been named VP commercial partnerships, consumer products and experiences for Nickelodeon UK and ...
The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Land Rover has debuts its new Discovery SUV by breaking a Guinness World Record for the largest LEGO structure ...
Tags: LEGO, Guinness World Record, Land Rover
The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...
Tags: Brainstorm, StikBots, TV campaign
As part of the campaign, customers will receive £5 off Play-Doh when spreading £20 or more on Play-Doh items. Children’s cereal brand Ready Brek has teamed up with Play-Doh, for a new on-pack promotion as part of the ...
Tags: Ready Brek, Play-Doh, re-launch
DRL races feature six pilots each flying a custom designed, hand built and identical DRL drone through complex racecourses. The Drone Racing League has secured a raft of multi-year, international event and media distribution agreements ...
Tags: Sky, DRL, Drone Racing League
The supermarket is now set to open more Argos digital concessions in its stores. Sainsbury's has successfully completed its £1.4bn acquisition of Argos owner Home Retail Group. The supermarket is now set to open more Argos digital ...
Tags: Sainsbury's, acquisition, Home Retail Group
UK-based packaging company Macfarlane Group has agreed to acquire Leicester based Nelsons for Cartons and Packaging (Nelsons) for a maximum of £6.75m. The deal, which is subject to certain trading conditions, is part of ...
Tags: Macfarlane Group, Macfarlane
Sky has pledged to air the UK’s very first 24-hour eSports TV channel, nudging professional gaming further into the mainstream. The new channel – Ginx eSports TV – will be available on channel 470 in the Sports section ...
Plessey of Plymouth, UK has entered into a distribution agreement for the UK and Ireland with Newbury-based Freeway Lighting, an electronics distributor and provider of advanced lighting solutions. "We specialize in the distribution of ...
Tags: Plessey, Freeway Lighting
With the firm set to celebrate its 60th anniversary this year, consumer research has been the driver behind the company's bold new direction, encompassing staff changes and fresh kits for casual users. As Revell gears up to celebrate its ...
Tags: Revell, Model kits, Junior kits, 60th anniversary
Pabst Brewing Company has announced an expanded partnership with C&C Group plc to promote Pabst brands in the UK and Ireland. Under the terms of the agreement, C&C will become the exclusive distributor of several Pabst brands. In addition ...
Tags: Pabst Brewing Company, Appointment, C&C Group, Pabst brands
The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people. Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany ...
Tags: Nerf, Billboard Ads, Easter weekend, Football match