New TV show will hit screens from next spring and toy range will follow in Q4, with ITV saying “Vivid really understand the Thunderbirds heritage; there’s a real blend of nostalgia and new”. ITV believes Vivid’s ...
Tags: Thunderbirds, Must-Have Toys, Toys
Bosch is launching an advertising campaign featuring Weather Channel Meteorologist Jim Cantore for its Icon wiper blades. Robert Bosch LLC has signed Weather Channel Meterologist Jim Cantore as the latest spokesman for Bosch Icon wiper ...
Gildan Activewear Inc., which is the largest supplier of branded athletic socks in the United States, reported record fourth quarter adjusted earnings per share of $1.00, up 20.5 percent compared to last year, but projected a loss for the ...
Falken Tire Corp.'s "Conquer Your World" advertising campaign has been recognized by the International Academy of Visual Arts (IAVA) with three Davey Awards for Print Advertising. The Davey Awards are presented annually for outstanding ...
Tags: Print Advertising, Auto
Sterling Brands was begun in 1992. The brand consultancy provides services around brand development, notably brand strategy, brand innovation and brand design. One its most successful brands is its own. The company has grown to have ...
Tags: Sterling Brands, Packaging
Shoe Carnival Inc. exceeded its net sales, comp store sales and earnings guidance in the third quarter thanks to strong sales of fashion boots, the roll out of national advertising, the addition of new brands in its women's department, and ...
Tags: fashion boots, Sporting Goods
The Vale Bridgecraft upholstery brand has promised a a raft of activities in 2015, through which it aims to create a greater presence in both the trade and consumer marketplaces. The unique show centre model created by Vale Bridgecraft ...
High class print reproductions vs sustainability. It's no longer an 'either or' choice. SCA has developed Solo Print, a one-side coated paper into its sustainable packaging product family. This paper gives printability in the same class as ...
Tags: High class print, Packaging
Australian quick service restaurant operator Collins Foods Limited, which operates KFC and Sizzler restaurants, has reported a 37 per cent lift in Earnings Before Interest Tax Depreciation and Amortisation (EBITA) and a 43 per cent lift in ...
Tags: Collins Foods, Agriculture
Packaging company Smurfit Kappa has published an analysis which says that companies are missing out on significant opportunities in fighting for shoppers' attention and market share in European supermarkets. The report 'Marketing on the ...
Mercedes-Benz has launched the updated version of B-Class Sports Tourer. "For the best of what's coming up" - so says the advertising slogan for the new B-Class. The market launch of the new model will shortly no longer be one of the ...
Tags: B-Class Sports Tourer, Auto
Alice Taylor has been awarded the Rising star accolade at the annual Chicago Toy and Game Group ceremony. The inventor’s community has a new rising star among its ranks. The Chicago Toy and Game Group has crowned the year’s ...
Tags: Game Inventor, Year Awards, Toys
"We hope it has inspired families in the UK to give little ones a SmarTrike this Christmas." SmarTrike has deemed its Christmas TV campaign a 'success'. The advert aired from October 27th to November 16th on Milkshake, Nickelodeon ...
Tags: Christmas, Advertising Campaign, Toys
Absolut Elyx - the first single-estate, luxury vodka - will create a private pop-up club, Casa Elyx during Art Basel's Miami Beach show this year. Inspired by the effervescent creativity arising out of Latin America, and Miami's position ...
"Our mission from day one was to build the world’s biggest and safest kids marketing platform." SuperAwesome has detailed its major growth plans for the US and South East Asia. Reaching almost 200 million kids every month, ...
Tags: South East Asian Venture, Toys