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How Chinese Companies Can Tap Into The Latam (Latin American) Market

Aug 20, 2019

The Latin American market offers many opportunities for Chinese companies. For hard statistical data on the current state of Chinese companies investing in Latin America, please look into the following links below. Statistical Data: ...

Tags: Latin American Market

Character Options Celebrate Retail Success for Laser X

Sep 5, 2017

The Laser X infrared gaming experience is expected to be one of the most in-demand toys for the Christmas season. Character Options has reported an excellent performance for its infrared real-life gaming experience Laser X, with the game ...

Tags: Laser X infrared gaming, toys

FTC Sues Volkswagen for Cheating Consumers with Illegal Emission Devices

Apr 6, 2016

US consumer watchdog the Federal Trade Commission (FTC) has filed a lawsuit against Volkswagen for deceiving consumers with illegal devices in its cars. FTC said the German carmaker had carried out false advertising campaign to promote ...

Tags: FTC, Federal Trade Commison, Volkswagen, Illegal emission devices

Rexam Partners with Grolsch to Make Celebratory Cans for Grolsch's 400th Anniversary

Jul 27, 2015

Can maker Rexam has teamed up with Dutch brewer Grolsch to make an array of celebratory cans to commemorate the latter’s 400 years in the industry. Three individual cans, displaying art director and creator of Grolsch advertisements ...

Tags: Can production, packaging carriage, can

P+PB Has Undertaken The Paper & Packaging

Jul 15, 2015

The US Paper and Packaging Board (P+PB) has undertaken The Paper & Packaging – How Life Unfolds campaign to address the decline of paper usage and drum up support for packaging. With an investment of $20m, the campaign will fund ...

Tags: Paper, paper Packaging, paper box

The Diamond Is Forever Advertising Campaign Will Easily Resonate with Millennials

Jul 6, 2015

For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...

Tags: dimond story telling, dimand industry

Falken Has Been Recognized by IAVA with Three Davey Awards for Print Advertising

Dec 5, 2014

Falken Tire Corp.'s "Conquer Your World" advertising campaign has been recognized by the International Academy of Visual Arts (IAVA) with three Davey Awards for Print Advertising. The Davey Awards are presented annually for outstanding ...

Tags: Print Advertising, Auto

Simply Be Announced a Collaboration with Model and Actress

Aug 12, 2014

Simply Be, part of N Brown Group PLC, announced a collaboration with model and actress, Kelly Brook. Her debut collection for the brand will launch in September 2014. The Kelly Brook for Simply Be collection also marks the most inclusive ...

Tags: Simply Be, Elite Line, Accessories

The Launch of a Full Updated Traditional Sportswear Collection Under Its Savane Brand

Aug 12, 2014

Perry Ellis International, Inc. announces the launch of a full updated traditional sportswear collection under its Savane brand. The expansion builds on the brand's success as an innovator in the men's bottoms business, with the addition of ...

Tags: Ellis, Sportswear Line, Apparel, Accessories

Tommy Hilfiger Announces Its Fall 2014 Global Advertising Campaign La Vie En Rope

Jul 30, 2014

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announces its Fall 2014 global advertising campaign la víe en rõpe. The Hilfigers – the beloved all-American family at the heart of the brand’s ...

Tags: Tommy Hilfiger, Advertising Campaign, Apparel

Cooper Re-Introduced Its Roadmaster Brand at The 2014 MATS

Apr 2, 2014

Cooper Tire & Rubber Co. re-introduced its Roadmaster brand at the 2014 Mid-America Trucking Show (MATS) in Louisville, Ky. The company showcased two premium truck tires at the show: 1. the RM234, a regional all-position tire designed ...

Tags: tire, tyre, Auto Parts

The Brand,Was Founded by James Shillcock

Aug 26, 2013

The brand, which rolled out into independent chains this month, was founded by James Shillcock. Vivid is a range of beverages blended with 'super-food' Matcha. According to BrandOpus, the brand identity "integrates the word Vivid with ...

Tags: Packaging, Printing

US Dairy Firm Land O'lakes Has Booked an Increase in Full-Year Profit

Feb 27, 2013

US dairy firm Land O'Lakes has booked an increase in full-year profit, boosted by initiatives to build its value-added, branded business. In the 12 month period, net earnings totalled US$241m, a 31% increase on the prior year period. ...

Tags: dairy firm, Land O'Lakes, ull-year profit

The Choice of a Pallet Packaging Method May Not Immediately Surface

Jan 24, 2013

For many end-of-line packaging professionals, the choice of a pallet packaging method may not immediately surface as a critical success factor when designing, upgrading or refurbishing a production line or distribution center. While pallet ...

Tags: packaging professionals, packaging, packaging industry

New Limited Edition Pack as Part of Nestle's Promotional Campaign

Jan 4, 2013

Nestle's brand Nescafé Original is planning to launch a new limited edition pack as part of the promotional campaign. Nescafe has decided start the TTL campaign which includes TV, outdoor, print advertising and in-store activation ...

Tags: Nestle, Nescafe Original, new limited edition pack

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