Despite a recent backlash by play purists who argue that electronic toys stifle imagination and are environmentally-unfriendly, electronic toys are very popular with children and are taking an increasing share of the toy market. So what ...
Tags: Electronic Toys, Toy Guide, Toys
ToyNews' Warner Bros. Consumer Products brand special is essential reading ahead of BLE 2012. The six-page feature includes an interview with UK general manager Paul Bufton, as well as close looks at big brands including The Hobbit, Man ...
Tags: Toys, Consumer Products, Brand
“Licensing provides a route for retailers to both differentiate themselves from their competition and to reinvigorate product categories,” says Jessica Blue, event director of Brand Licensing Europe. “Licensing is becoming ...
Tags: Toys, Licensing, creative concepts
Paddy Power has said the LeapPad 2 is the “clear favourite” to become the UK’s top selling toy this Christmas. The popular Irish bookmaker has placed the kids iPad-style device as odds-on favourite at 1/4. For punters ...
Tags: Christmas Toy, Toy, Leappad
The checkout process is one of the most important parts of any e-commerce website, because it is where you convert visits into sales. It is also one of the most difficult aspects to get right, especially in the toy industry where ...
Tags: toy industry, checkout process, checkout, Online retail
Don't you just love the school holidays? Loads of kids come into the shop looking at the toys they want and hopefully buy them. But you still get the odd ‘child’ who needs some serious time with the Supernanny. Take this ...
Tags: toys, soft toys, tougher toys, toy, toy trade
It's the most wonderful time of the year. In the toy business, it's the time when we get to see which lines live up to the hype and go on to become best-sellers. But with 2013 now not too far away, you might be looking foward to what ...
Tags: TOYNEWS, toy business, toy trends, toy
The digital December/January edition, sponsored by LeapFrog, can be viewed online now. The redesigned ToyNews issue for December/January is available to read online or via our iPad app. Makeovers traditionally come as part of the ...
Tags: LeapFrog, iPad app, toy, toy industry
Interested parties can bid on packages for TV and print media until January 22nd. The BTHA has officially launched the Toy Trust Media Auction, which will conclude on January 22nd 2013 during the Toy Industry Awards at Toy Fair. ...
Tags: BTHA, Toy Trust Media Auction, Toy Industry Awards, toy industry
Buyers and executives from ten chains sign up, including TRU, Tesco, Toymaster and more. ToyNews has brought together some of the biggest names in toy retail to form a new panel of industry experts. We’ve set up our own ...
Tags: toy retail, toy industry, toys, toy market
A massive 54 per cent of mums and dads would push their budget to purchase a must-have Christmas toy. However, findings from a survey conducted by ToyNews also revealed that 51 per cent of parents said they're spending less on ...
Tags: Toys, Christmas toy
Disney has appointed Simon Philips as general manager of consumer products EMEA. In his previous role, as president of Marvel Entertainment International, Philips was responsible for targeting new businesses, and growing and increasing ...
The edible flexible Magic Choc product has become Play.com's number one toy. Distributor The In Thing reports the item is the current best-selling toy with the online retailer, and it has kicked off some Christmas discounts to celebrate. ...
Tags: Toys, Magic Choc
Board games are enjoying a sales boom after consumers took strongly to the category in 2012. And leading suppliers have told ToyNews they expect 2013 to be another successful year. Recent research by Netmums and Mattel shows that double ...
Tags: Board games, Toys
The first toys based on Woolly and Tig will hit shelves in July 2013. And master toy licensee Golden Bear says the full launch will happen in autumn/winter. But the toys are so sought after that parents have already resorted to making ...
Tags: toys, Woolly and Tig, July 2013