Global premium fitness brand Reebok announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. Nargis ...
Tags: Reebok, Nargis Fakhri
Canadian retailer and trendsetter in plus-size fashion, ADDITION ELLE, takes their fashion democracy philosophy to the next level this Fall season in two distinct ways - firstly, through a bold and empowering social media campaign entitled ...
Tags: Fashion Retailer, Apparel
Muzik is bringing "smart" headphones to the market by the end of 2013, seeking to transform the way music is experienced. Muzik is pioneering a new space called Social Smartware, coined to describe the seamless connection of consumer ...
Tags: Smart Headphones, Electronics
Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic. Capitalizing on its ...
This year will see INVISTA help put the colour back into summer as it renews its partnership with Billabong Girl swim collection and its ‘Colour Love’ campaign. With the entire collection featuring XTRA LIFE LYCRA fibre every ...
Tags: INVISTA, Billabong Girl Swim Line
Boyd ST. LOUIS - Furniture Brands International has entered into a licensing agreement that will allow Boyd Specialty Sleep to market mattresses and other sleep products under several of FBI's well known brands. Boyd will offer sleep ...
Users for many years have viewed enterprise applications through the " green screen." Even now the typical business app rarely wins kudos for approachability and intuitive appeal, with functionality trumping user interface (UI) design and ...
Tags: Software, Computer Products, green screen
Viralheat, the social media marketing suite provider, today announced it is unveiling Flint 2.0, a new version of its popular publishing tool for Chrome.Flint 2.0 now also includes social sharing for Firefox and Safari. The easy-to-use ...
Have you been Pinteresting? If not, you should seriously consider this. Pinterest, the up-and-coming social media site, is now all the rage. And like other social media platforms, such as Facebook, Twitter and Foursquare, not to mention ...
Tags: pet, pet business
John Crane is reintroducing its Ambassador programme after its success last year. Laura from The Life and Times of the Working Mum (pictured) has been chosen as the summer ambassador. She will work closely with the firm from May to August ...
Tags: John Crane, toys, toy
If you're still kicking back on your sofa and passively watching TV, you may be missing out. Thanks to a growing assortment of "second-screen" apps that run on tablets and smart phones, you can now engage with other viewers, almost like ...
Tags: Consumer Electronics, APP
Most of the international high-end apparel brands that have set up businesses in China have failed to cash-in on the opportunities provided by the digital media, says a study conducted by the digital innovation think tank L2. ...
Tags: Apparel Brands, Apparel, Fashion
Australian-produced app Roamz is reaching out to the retail sector with analytics that will tell a store what customers are saying in real time. Developed in Sydney by entrepreneur Jonathan Barouch, Roamz uses the number-crunching ...
Tags: retail sector, Amazon cloud, social media
Cyber criminals have moved beyond the traditional PC, targeting Android, social media and even the Mac OS X with new attacks, according to Trend Micro’s 2012 Annual Roundup and Mobile Security reports. Malware targeting Android alone ...
Tags: cyber criminals, traditional PC, Android, social media
Banks and other financial institutions in the US have been told to establish a "risk management programme" for social media to ensure that key staff do not inadvertently release sensitive information. The programme would ensure that they ...