'We're looking to provide consumers with exciting, authentic gameplay experiences driven by real people and real moments and are thrilled to deliver the side-splitting Speak Out game this summer,'says Hasbro's Jonathan Berkowitz. Hasbro ...
Tags: Hasbro, Speak Out, gameplay experiences
Working with Asda's Wonky Veg project to raise funds for FareShare, Hasbro has launched an auction to buy the Wonky Mr Potato Head on eBay. Hasbro has created a Wonky Mr Potato Head to help raise awareness of food waste and raise money ...
Tags: Hasbro, FareShare, Wonky Mr Potato Head
Known as Monopoly the Musical, the play is the first in a series of stage projects to be announced. Hasbro is teaming up with the Araca Group in a bid to get into the live entertainment market. As part of the deal, the company’s ...
Tags: Monopoly the Musical, Broadway
The wearable tech/toys-to-life mash-up debuted in the US last year. Hasbro's Playmation range is not coming to the UK anytime soon. The range blending toys, wearable tech and smart technology launched in the US last year, but Hasbro has ...
Tags: wearable tech, Hasbro
"The new consumer products line-up will be sure to excite fans with new surprises inspired by everyone's favorite group of intergalactic misfits." Disney has teamed with LEGO and Hasbro to launch new toy lines based on next year's Marvel ...
Tags: Disney, LEGO, Galaxy Vol 2
To mark the 30th anniversary of Transformers -The Movie, Shout! Factory has remastered the 80s film for release later this year. Hasbro Studios and Shout! Factory have revealed they are collaborating to bring the animated feature ...
Burns worked for many toy and game companies during his 30 years in the industry, including Tactic Games, University Games and Hasbro. Greg Burns passed away in the West Middlesex Hospital on Saturday, April 2nd, aged 59 after battling a ...
Tags: Greg Burns
The campaign will encompass TV, digital and social media activity across the leading children's TV channels. Hasbro’s children’s craft brand Play-Doh is partnering with Cartoon Network, Boomerang and Cartoonito to launch the ...
Tags: Cartoonito, Cartoon Network, Play-Doh, Boomerang, Play-Doh Town
The Centre for Process Innovation is looking to position the UK as a world leader in the field of packaging that uses NFC tech. Hasbro has joined the Centre for Process Innovation's three year project to boost the adoption of packaging ...
Tags: Hasbro, smart Packaging
Residents of the Queensland state capital are being encouraged to suggest their own landmarks to feature on the board via a dedicated Facebook page. Queensland capital, Brisbane is getting its first taste of board game fame as Hasbro ...
The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people. Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany ...
Tags: Nerf, Billboard Ads, Easter weekend, Football match
Transformers: Robots in Disguise is in the running for the Outstanding Special Class Animated Program award. Hasbro Studios is in the running for four awards at this year's Daytime Emmy Award. The studio received four nominations for ...
Tags: Hasbro, Daytime emmy awards
Members of the ToyNews Retail Advisory Board have united in the belief that the attitudes of the world's major toy suppliers towards the UK's indie scene need addressing before they become too marginalised With talk of big name mergers ...
Hasbro will release full length episodic Transformers Robots in Disguise content on the platform every two weeks. Following content partnerships for the My Little Pony and Littlest Pet Shop brands, Hasbro has once again teamed up with ...
Tags: Hasbro, SuperAwesome, Transformers, Robots in disguise
"With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product." Marvel has launched the first wave of Black Panther merchandise ...