Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
US snacks firm Amplify Snack Brands has completed the acquisition of UK-based potato crisps producer Tyrrells from private equity firm Investcorp. The completion resulted in Tyrrells becoming a wholly-owned subsidiary of Amplify. For ...
Tags: Amplify Snack Brands, acquisition, Tyrrells
Cereal maker Post Holdings’ subsidiary Michael Foods has entered into an agreement to acquire National Pasteurized Eggs (NPE) for undisclosed sum. NPE offers pasteurized shell eggs under the Davidson’s Safest Choice brand and ...
Tags: Michael Foods, Post Holdings, NPE
US-based snack maker Snyder's-Lance has announced that its subsidiary Kettle Foods will acquire the remaining 74% stake in Metcalfe's skinny. However, the financial details of the transaction were not disclosed. In January, Kettle Foods ...
Idahon Foods, a potato processing company, and MegaMex Foods, the owner of Herdez Brand, have entered into a licensing agreement. Under the agreement, the Idaho-based Idahon will be manufacturing and distributing the Herdez Brand products ...
When we were drafting and seeking public comment on the rules that will implement the FDA Food Safety Modernization Act (FSMA), we promised that we would do whatever we could to help the regulated industry understand and meet the new ...
Tags: FSMA, guidances, foodborne illness
Available now through 6 November, Red Robin Gourmet Burgers is bringing the comforts of the season to guests with innovative new limited time menu items including The Bee's Knees Chicken Finest, Red Robin's sweet and spicy twist on chicken ...
Tags: Red Robin, Comfort food
The game is pitched as 'Pictionary meets Chinese Whispers'. Big Potato's new adult board game Scrawl has landed exclusively at Firebox.com. The game, pitched by Firebox as 'Pictionary meets Chinese Whispers', sees every player take a ...
Tags: Scrawl, Firebox, big potato
The rainbows in Rainbow Rage have a naughty side. They like to swap their colours around and it's up to players to sort it out. Matt Edmondson - Radio 1 DJ, TV presenter and inventor of Obama Llama - has once again teamed up with Big ...
Tags: Rainbow Rage, Obama Llama, mind-melting
UK-based potato crisps producer Tyrrells has announced plans to expand its brand in the Australian and Asia-Pacific markets. The investment comes less than a year after the company acquired Australian snack foods maker Yarra Valley Snack ...
US-based ConAgra Foods Lamb Weston and its Netherlands-based partner Meijer Frozen Food have announced to form a new joint venture to cater to the Russian market. The establishment of the joint venture is subject to approval from Federal ...
Tags: joint venture, FAS, ConAgra Foods
Working with Asda's Wonky Veg project to raise funds for FareShare, Hasbro has launched an auction to buy the Wonky Mr Potato Head on eBay. Hasbro has created a Wonky Mr Potato Head to help raise awareness of food waste and raise money ...
Tags: Hasbro, FareShare, Wonky Mr Potato Head
Carolina Innovative Food Ingredients (CIFI) is launching four new ingredient brands and two other new products at this year’s IFT show in Chicago, defining and adding to its existing line of 100% Carolina-made sweet potato ...
Bitsy's Brainfood, a new mom-run brand redefining "healthy" packaged organic food for kids, announces the addition of Smart Crackers to its lineup of healthy and educational snacks. Made with organic vegetables, Smart Crackers come in ...
Tags: Brainfood, organic vegetables
McCain Foods (Canada) announced a major investment in its Florenceville-Bristol French fry plant that will expand capability and create 40 to 50 new jobs. The company is adding a new production line to meet growing demands for hash brown ...
Tags: McCain Foods, potato products, hash browns