The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands. But traditional toy firms shouldn't fear new technology, ...
Tags: Toys, traditional toy
A new limited edition Skylanders character is now available exclusively at Asda - but there are only 10,000 of the figures available. Molten Hot Dog hit stores on April 2nd and is priced at £8, with Asda expecting the figurine to ...
Tags: Skylanders, game, software
Disney has just announced its Infinity video game that works with physical figures, and other games publishers have hinted at introducing something like Skylanders. Do you welcome the competition? Oh definitely. We think we've invented a ...
Tags: Toys, Skylanders
How has Skylanders Giants sold in the UK compared to the original Skylanders? If you compare the launch quarter of Spyro's Adventure to the launch quarter of Skylanders Giants, we're enjoying a massive growth, both in terms of the starter ...
Tags: Toys, Skylanders
National retailers’ separate toy and video game buying departments should be more closely aligned, says Namco Bandai. The company, which is launching its Tekken Card Tournament online game and physical cards, believes better ...
Tags: Toy, video game, toy supplier
Upcoming Skylanders rival Disney Infinity has been delayed by one month. The game and figures had been due for release on Friday, June 28th in the UK, but it will now arrive on Friday, August 23rd. Furthermore, the move comes not due to ...
Tags: disney infinity, retail, toys
The 'toys to life' video game category is about to get a lot more interesting, with the announcement that Pokémon figures will enter the fray. First there was Skylanders, then Disney Infinity was announced, and Hasbro has dabbled ...
Tags: toy, Poket Toys
Revenues generated from sales of toys based on video game properties have risen 28 per cent year-on-year. £77 million was spent on branded toys and merchandise in the UK last year, up from £60 million in 2011, MCV reports. ...
Tags: Video Game Toy, Sales, toys
Skylanders Giants Magic Choc will launch exclusively in Toys R Us stores across the UK. Distributor The In Thing has announced that the limited edition edible model making kits will be centered around the sought after Toys R Us exclusive ...
Tags: Toys, Skylanders, magic toy
Disney Infinity might not even be out until the summer, but Toys R Us has already hinted it may be stocking exclusive figures. CEO Jerry Storch, who has announced he will step down from his current role, told Family Gamer his views on ...
Tags: Disney Infinity, Toys R Us, Nintendo Life, toys
UK retailers have kicked off a number of toy deals and promotions for the half-term school break. Argos is offering shoppers a £5 gift voucher when they spend £30 or more on LEGO toys in-store, as is Amazon for online LEGO ...
Tags: toy deals, half-term school break, UK
First there was Skylanders, then Disney Infinity was announced - and now Hasbro has entered the new 'toys to life' category. The new B-Daman marble battling line from Hasbro, under licence from D-rights and with manufacturing ...
Tags: Skylanders, Disney Infinity, US Toy Fair
More than 100 million Skylanders toys have been sold across the globe. And the Skylanders franchise has just passed the $1 billion mark in terms of worldwide retail sales. Both figures inclusive of toy and accessory packs, according ...
Tags: Skylanders toys, retail sales, toys
LEGO Friends, Turtles and Skylanders Giants among the top toys this year. This year's finest toys and games have been unveiled at the "Oscars" of the toy industry, the Toy of the Year Awards. The 13th annual awards ceremony kicked ...
Tags: Toy Fair, Toy, toy industry
The UK's first Skylanders Giants window display will appear at Hamleys today. More to follow. Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and ...