Skylanders is Activision's very popular video-game line that lets you use a physical toy as an in-game character. At Toy Fair this year, we got a sneak peek at the upcoming Skylanders: Swap Force, the third installment in the game series. ...
Tags: Skylanders, Activision, video-game
The third Skylanders video game features figures that can transform. Skylanders: Swap Force comes with over 50 new toys, 16 of which can be split in two and combined together to form different combinations. In a demo shown to ToyNews ...
Around 6.2 million Skylanders figures were sold in the UK last year. MCV reports Activision’s kids franchise was the UK’s biggest physical video games brand last year, with Skylanders toys representing 25 per cent of all video ...
Tags: Skylanders, physical video games, toys
Distributor The In Thing has announced a list of show-only trade deals for Toy Fair and Spring Fair. For example, for every Display of Moshi Monster Slap Watches (12 count, £66) purchased, a retailer will receive one free box of ...
Tags: The In Thing, Toy Fair 2013, toy industry
While some areas continued to struggle this year, there are signs of improvement. Samantha Loveday asks some key licensing execs for their views on the year gone by, the challenges and what 2013 might hold. "For spring/summer 2012 the ...
Tags: toy licensing, toy sales, toy
Nearly half of all Argos sales during the 44 weeks to January 5th were made online - some 42 per cent. Customers can also use the Check & Reserve service across 16,000 Argos products. The news comes as the retailer prepares to launch ...
Tags: Argos sales, toy, toy Furby
Retail opinion was divided over what the most important or stand out moment was for the toy industry last year. Hasbro’s new Furby was named by just under ten per cent of the retailers we questioned, while seven per cent said the ...
Tags: toy, toy industry, toy retail
Disney has lifted the lid on a new video game/toy crossover that is set to challenge Skylanders. Disney Infinity is a video game that brings together characters from a mix of Disney/Pixar IP, including Jack Sparrow from Pirates of the ...
Tags: Disney, video game, toy, Skylanders
The fact that certain kids’ tablets don’t contribute to toy industry sales is “complete lunacy”, says the firm behind Kurio. Retail sales tracker NPD currently classifies the VTech InnoTab and LeapFrog LeapPad ...
Tags: ertain kids, tablets, toy industry
Skylanders has generated more than $500 million in US retail sales in just over a year. This includes sales of accessory packs and figures. GfK data also puts Skylanders at number three in the highest selling video games franchises in ...
Tags: Skylanders, video games, UK
Leading shopping site PriceGrabber.com® today revealed the latest online shopping behavior and trends over the busiest shopping period of the year. The findings indicated that Black Friday has turned into "Black Week," with sales ...
Tags: PriceGrabber, online shopping, behavior, trends, Black Friday
Sales of Skylanders Giants in the US more than doubled the sales of the original Skylanders year-on-year during Christmas. Analyst Liam Callahan from The NPD Group said:"Skylanders Giants continued to impress with its accessory sales,with ...
Tags: Skylanders Giants, Christmas, sales
Yesterday Nintendo teased the release of Pokémon X and Pokémon Y. The next titles in the monsterously successful gaming franchise will be the first to feature full 3D Poke-battles, and will also "be the blueprint for an ...
My three-year-old niece has an iPad. Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother. Although they like the idea of kids’ tablets, for whatever reason her parents ...
Spin Master US is turning to digital games to supplement its range of toys. It will launch four apps in 2013,based on its Air Hogs,Tech Deck and recently acquired Spy Gear toys,as well as one for a new toy that will also tie in to a game ...
Tags: Spin Master, US, digital game